Acquisition Direct Marketing Manager – Donor Appeals

Job reference: 

Location: WC1N, Central London

Salary: Competitive

Contract type: Full-time, 12-month, fixed-term contract

Closing date: Friday 13 October

This is a great opportunity to work in the Direct Marketing department for Great Ormond Street Hospital Children’s Charity. We are an ambitious and friendly team and are looking for someone with a passion for Direct Marketing to join the team for a 12-14-month maternity cover role to help us to shape our cash acquisition and gaming appeal programme. Campaigning activity will include direct mail, door drops, inserts, some digital campaigning and the development of the charity’s gaming products. They will contribute to the departmental strategy, producing budget forecasts and report on campaign activity. The successful candidate will have responsibility for one direct report (Senior Acquisition Direct Marketing Officer).

The main responsibilities will include but not limited to the following:

  • Development of strategy for cash appeals and gaming (including production of  annual campaign plans and budgets as well as researching and building business cases to test new routes to market)
  • Overseeing the management of the cold cash appeal and gaming programme, working in partnership with direct report to empower them to run the programme.
  • Key stakeholder management – including working with external agencies (creative, media, print) and internal teams such as our fantastic marketing analysis team who help us to better understand campaign performance.

Please refer to a more detailed job description for further detail:

How to apply

To apply, please send a detailed covering letter (no more than one page) and CV to The covering letter should clearly outline the following:

  • How you are suitable for the role using the person specification highlighted in the job description
  • Your motivation to work for the hospital and charity
  • Your salary expectation and notice period

Applications that do not follow this guidance will not be progressed.

Please submit your CV and covering letter at your earliest convenience if you are suitable for the position. Please quote the reference number (VCC013) in the subject line.

Closing date: 9am, Friday 13 October

Due to the large number of applications we receive, we are only able to inform shortlisted candidates of the outcome of their application. If you do not hear from us within two weeks of the closing date, please assume that you have been unsuccessful on this occasion. If your application is not successful, we hope that you will not be discouraged and will still apply for other suitable vacancies