Give Change Make Change

We have teamed up with three of Britain’s best loved charities - British Red Cross, WWF and Cancer Research UK - in an exciting first-time collaboration.

21 February 2011

We’ve been working together to develop an innovation for charity giving that enables you to support the four causes in just one click.

How it works

Give Change Make Change enables you to donate while shopping online by rounding-up your payment and donating the electronic spare-change.

Zoom Give Change Make Change flowchart

The money is then evenly split between the four charities, allowing you to easily support people, wildlife and the environment - it’s like dropping your pennies into a virtual collection tin.

Whether it’s DVDs, diamonds or dolls you’re in the market for, we’re sure our retailers have got it covered. 

Read more about the Give Change Make Change retailers and round-up now.

We at are very proud to be early-stage supporters of the Give Change Make Change donation scheme as this innovative means of raising funds for charity perfectly reflects our ethical approach to the marketing of conflict-free diamond jewellery and is something we – and our customers - take very seriously indeed.

John Paul DeJoria, co-founder of Paul Mitchell, John Paul Pets and DeJoria Diamonds