Disney partnered with Great Ormond Street Hospital Children’s Charity in 2008 to raise £10 million towards the hospital’s vital redevelopment appeal.
Since then the partnership has enjoyed outstanding support from Disney staff and customers.
The Disney appeal
In 2008, Disney announced its partnership with Great Ormond Street Hospital Children’s Charity, focused on raising £10 million towards the hospital’s redevelopment appeal. This makes our partnership Disney’s largest charitable project outside the US.
Walt Disney CEO Robert Iger, launched the appeal with a £1 million donation. Prior to this formal partnership, Disney had been supporting the work of the hospital for more than 70 years in many different ways.
Employee fundraising and volunteering
Disney cast members from across the business have united through an amazing amount of activities including hosting raffles, auctions, and sample sales. They have run, walked, trekked or cycled more than 9,000 miles in support of the hospital. Hundreds of Disney VoluntEARS have also given up their time to help bring a smile to the faces of countless young patients.
I would like to say this was an absolutely immense weekend, and I have come away with nothing but positive things to say about it. I can’t tell you how much fun I’ve had, great activities, well organised and new friends. I’ve personally found this whole experience to be very rewarding, on top of all the good I hope it will do for Great Ormond Street Hospital Children's Charity.
Bhavish Natha, Disney cast member and Gorge to Gorge Challenge participant 2012
Engaging with customers
Throughout the partnership, the Disney Store has run a series of product promotions to raise funds and awareness for Great Ormond Street Hospital Children’s Charity. Promotions have included donations on sales of Disney soft toys, Christmas cards and gifts. In December 2012, Disney teamed up with Cineworld to offer a £1 donation to the charity for every cinema ticket sold for Tinker Bell and the Secret of the Wings nationwide.
Magical patient experiences
Alongside fundraising, Disney provides unique and memorable experiences for patients at the hospital. Our patients have enjoyed a whole host of treats, from exclusive tickets to Disney film premieres to amazing experiences such as once in a lifetime trips to Disneyland Paris and VIP shopping events.
Disney also bring magic into the hospital itself with mini film premieres for patients who are too ill to leave, and by arranging ward visits from much-loved characters such as The Lion King cast, The Muppets and of course Mickey and Minnie. These events provide a welcome distraction from the daily routine of being in hospital.
For all Disney does to brighten the lives of children around the world, we are especially pleased to help create a warm and inviting atmosphere for the seriously ill children in the care of Great Ormond Street Hospital.
Robert A Iger, Chairman and CEO of The Walt Disney Company
The impact of Disney’s support to date
Thanks to the amazing generosity of staff, suppliers and customers, Disney has contributed to the new Clinical Building that opened in June 2012 and a fantastic new Disney Interactive Play area that offers patients, siblings and families a vibrant space to relax and play, and helps to brighten up a family’s stay in hospital.
All future money raised by Disney will help us to complete the next stage of our redevelopment programme, which is due to open in 2017. With Disney’s support we plan to create an outdoor sensory garden, which will be specially designed and landscaped by Disney and will bring a little Disney magic to our patients and their families.
Great Ormond Street Hospital Children’s Charity is proud to recognise The Walt Disney Company as one of our Friends of Adeona. An invitation to become a Friend of Adeona is the highest form of recognition that Great Ormond Street Hospital is able to bestow on our supporters and was created especially to recognise our most generous benefactors without whom Great Ormond Street Hospital would not be the world-class children’s research hospital it is today.