20 November 2012
ASK Italian restaurants has launched the ASK Italian Cookbook to help raise funds for Great Ormond Street Hospital Children's Charity.
Earlier this year ASK Italian chose to continue their support of Great Ormond Street Hospital Children's Charity by pledging to raise £1 million over the next three years.
To help reach this target, they have brought out the ASK Italian Cookbook, an ideal Christmas present for fans of Italian food.
Edited by prize-winning food writer Carla Capalbo and with special recipes from TV chef and Italian cooking expert Theo Randall, the ASK Italian Cookbook contains over 100 authentic Italian recipes to cook at home, from homemade fettuccine to perfect risottos and indulgent desserts.
The ASK Italian Cookbook is now on sale in all ASK Italian restaurants for just £10, with £4 coming to Great Ormond Street Hospital Children's Charity. The book can also be purchased from bookshops and other third party retailers, with a minimum of £1 donated to the charity.
In addition, ASK Italian is generously donating 25p from every kids menu sold, and plans are in place for a range of exciting fundraising initiatives involving employees from head office and ASK Italian restaurants all across the UK.
The money raised will go towards funding the dining rooms, play areas and kitchens within the hospital's new Surgery Centre, due to be completed in 2016.
A recipe for success
Since 2009, ASK Italian has raised £200,000 for Great Ormond Street Hospital Children's Charity, through a range of activities including sales of a celebrity cookbook and donations from a range of their dishes.
This money has been able to fund both a ward kitchen and an adolescent dining and recreation area on Bear Ward, part of the Wolfson Heart and Lung Centre housed in the Morgan Stanley Clinical Building.
We are delighted that ASK Italian has chosen to continue to support the hospital with this very generous commitment.