ASK Italian

Our partnership with ASK Italian restaurants began in 2008 when they chose to support the charity’s Kiss it Better appeal by donating £1 for every kids menu sold during the campaign, and by asking customers to add a kiss £1 onto their bill.

Run your ASK off

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Partnership history

ASK Italian smashed their original target of £20,000 to raise an astonishing £73,000 in just four weeks. They went on to raise a further £200,000 for the charity in the following two years, through a range of activities including sales of a celebrity cook book and donations from a range of dishes. 

The money raised was able to fund both a ward kitchen and an adolescent dining and recreation area on Bear Ward, part of the Wolfson Heart and Lung Centre housed in the Morgan Stanley Clinical Building, the first part of the Mittal Children's Medical Centre.

In 2012 ASK Italian chose to continue its support of Great Ormond Street Hospital Children's Charity by pledging to raise £1 million over the next three years.

In November 2012 the ASK Italian Cookbook was launched to help raise funds for the partnership. Edited by prize-winning food writer Carla Capalbo, and with special recipes from TV chef and Italian cooking expert Theo Randall, this lovely cookbook contains more than 100 authentic Italian recipes to cook at home, from hand-made fettuccine to perfect risottos and indulgent desserts.

Partnership activity

Catriona and walkers outside the hospital - Ask Italian Grand Tour
ASK Italian Grand Tour partcipants arrive at the hospital following the final leg of their journey

The ASK Italian Cookbook is on sale in all ASK Italian restaurants for just £10, with £4 going to Great Ormond Street Hospital Children's Charity. The book can also be purchased from bookshops and other third-party retailers (including Amazon), with a minimum of £1 donated to the charity.

ASK Italian has also generously donated 25p from every kids menu sold in restaurant, and in June 2013 added a very special dish to their menu - the Prima Pizza proscuitto e pancetta. This was developed with the help of Great Ormond Street Hospital patient Niamh, and the charity received 20p for each one sold.

Employee engagement 

In September 2013 ASK Italian took on their most ambitious project to date. Involving every one of their restaurants, and hundreds of employees, the ASK Italian Grand Tour raised more than £200,000 for the charity.

Over the last two summers, ASK Italian are inviting staff, friends and family to take part in their very own triathlon at Dorney Lake. Each restaurant was encouraged to take part and invites customers to sponsor the challenge to help with their ambitious fundraising target. On the day there were also be games, food, drink and music for everyone who took part or came down to support! Over the last two summer's ASK Italian have raised over £98,000 solely from the triathlons - fantastic! Please find more information here

The money raised will go towards funding the dining rooms, play rooms and a kitchen in the hospital's new Surgery Centre, due to open in 2017. 

We've worked with Great Ormond Street Hospital Children's Charity for a number of years now. It is a charity we feel really passionate about and one that our teams love supporting. We are looking forward to working together over the next three years to reach our £1 million target, and help the hospital provide physical and emotional support to more patients and their families.

Corinne Prior, ASK Italian Marketing Director

We're delighted that ASK Italian has chosen to support the hospital with this very generous commitment and watch this space for what they have planned in 2016!

Great Ormond Street Hospital Children’s Charity is proud to recognise ASK Italian restaurants as one of our Friends of Adeona. An invitation to become a Friend of Adeona is the highest form of recognition that Great Ormond Street Hospital is able to bestow on our supporters and was created especially to recognise our most generous benefactors without whom Great Ormond Street Hospital would not be the world-class children’s research hospital it is today.