The Walt Disney Company continues its support for Great Ormond Street Hospital with a Disney store contribution

Mickey Mouse and Minnie Mouse have visited Great Ormond Street Hospital to celebrate a Disney Store donation of thousands of pounds worth of products to the Hospital through a variety of in-kind gifts and fundraising schemes.

The donation will be made in stages over a year-long period and will directly benefit hundreds of children. Earlier this year, The Walt Disney Company announced that it would join forces with Great Ormond Street Hospital Children’s Charity to raise £10 million towards the Hospital’s capital appeal. This will represent the largest of many charitable partnerships by The Walt Disney Company outside the United States. The world’s leading entertainment company will fully leverage its business, its workforce and its much loved characters in support of this world class hospital. A range of unique and exciting fundraising opportunities will be created through Disney’s films, TV shows, theme parks and products in this unprecedented cross company campaign.

Disney favourites Mickey and Minnie joined Teresa Tideman, Joint MD of The Disney Store Ltd, accompanied by Sir Stuart Rose, CEO of Marks & Spencer, when they visited the hospital to meet with Dr. Jane Collins, CEO of Great Ormond Street to kick off the year-long project of support including:

• Children’s drawing competition to win Disney Store vouchers
• Gifts for Friends of Great Ormond Street Hospital recruitment drive
• Disney Store goody bags for children staying at the hospital
• A wide selection of Disney CDs donated which will act as prizes for on air competitions at Great Ormond Street’s radio station, Radio Lollipop

In January 2008, at Retail Trust’s annual fundraising ball, Disney Store pledged the Great Ormond Street Hospital donation which was matched by a donation from Sir Stuart Rose to the Retail Trust, the national charity for the retail industry. The charity is dedicated to providing support and advice to people who work or who have worked in the retail industry.

Teresa Tideman commented: “The Walt Disney Company decided to go into partnership with Great Ormond Street Hospital to help ensure the hospital is able to continue to deliver quality care to patients and their families. Disney Store is very proud to be supporting the Disney and Great Ormond Street Hospital partnership by donating these products to children with the most complex and life-threatening conditions in the country.”

For more information on this partnership please go to gosh.org/disney