Great Ormond Street Hospital Charity’s response to ICO decision

Tim Johnson, Chief Executive of Great Ormond Street Hospital Charity said: “The ICO investigation concerns practices that we no longer carry out but were undertaken in good faith, working to sector guidelines as we understood them at the time.

"We are disappointed with this outcome, however, we will continue to work with the ICO and other regulators to ensure we operate to the highest standards. We know this is what our supporters would expect from us; it is only through their generosity that we are able to make such a difference to seriously ill children.

"We are sorry for any mistakes that we made, we continually review the way we fundraise so that we are working to best practice. Over the last three years, we have changed the way we manage our supporters’ personal information. This is set out in our updated privacy policy.

"We have also published a commitment to our supporters setting out the standards and ethos that they can expect from us. We regularly check with supporters that they are receiving the right amount of communication.

"A small group of supporters has come forward to make a donation that will specifically cover the cost of the fine. I can therefore reassure all other supporters that their donations will not be used for this purpose.

"As a sector we are working hard to build public confidence by ensuring that we are respectful and transparent with our supporters in all the fundraising we do.”