Meet a Disney fundraiser

Laura Scott is Head of Charitable Programmes at The Walt Disney Company Ltd. Laura manages the partnership at Disney, working with the charity to raise £10 million towards the hospital’s redevelopment.

10 September 2010

How did you get involved with fundraising for the charity?

I left a mobile phone company in late 2007, needing time out to rethink my career. When I was offered a short term contract with Disney in early 2008 to start up the Disney/Great Ormond Street Hospital Children's Charity partnership I couldn’t believe my luck! I was a patient at Great Ormond Street Hospital (a few years back) and my sister was a doctor there so I already had a personal connection. I hoped my commercial experience could help drive the funds.

Over two years later both the charity and Disney are well and truly under my skin….

What is your favourite activity that you have taken part in while supporting the charity?

It has to be the premieres… we take a few patients and their families to our film and theatre premieres – always amazing experiences. We also arrange ‘mini-premieres’ for the patients who are not able to leave the hospital at that time.

The directors of our films are fantastic, they come to the event to talk to the children with our characters. The ‘UP’ and ‘Toy Story 3’ events will never leave me.

What do you like most about being a fundraiser?

Seeing a successful commercial activity generate much-needed funds for charity and being able to help share the incredible stories with my colleagues, hopefully inspiring them to join in.

What are you looking forward to in the coming year?

The wide range of weird and wonderful Disney fundraising activities that are being planned.

What has been the biggest challenge so far?

Prioritising the activities across such a huge business that has so much desire to get involved.

What is your secret fundraising tip to share?

Disney voluntEARS!

If you could run any event/activity where resource was not an issue, what would you do?

A huge celebration of our partnership! Celebrating the wonderful stories from Great Ormond Street Hospital Children's Charity and Disney. A fun day that would have music, dance, film and several Disney characters.

What is the most original/novel fundraising experience you’ve ever had?

Helping with a scavenger hunt in London, where employees dressed up in Disney costumes bucket collecting outside the tube – groups of princesses, superheros, Desperate Housewives.

What's the silliest thing you've ever done for charity?

Laura Scott, Disney

I didn’t actually do it but we had a wonderful team from The Disney Store who sat in our shop window in our office cycling for Great Ormond Street Hospital Children's Charity for a full 24 hours in pyjamas… if they do it again I want to join in!

If you were not a fundraiser what would you be?

Probably pretty bored.

What would you say to someone who was thinking about supporting Great Ormond Street Hospital Children’s Charity?

Have a chat with someone from the charity so you can hear first-hand about the incredible things that happen at Great Ormond Street Hospital. The hospital is an inspirational place that helps children and families all over the UK in a truly sensitive and respectful way.