GOSH Charity rebrand

GOSH Charity logo
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Text reading: We're here to help give seriously ill children childhoods that are fuller, funner and longer.
Example of GOSH Charity messaging
About us messaging
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A child hugging a loved one. Text reading: Help give seriously ill children the best chance and the best childhood possible
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A father holds his child while standing in the park. The child is holding flowers. Text reads: When children and families face the unimaginable, we're here. Together for childhood.
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Tote bag with hearts, stars and charity logo
t-shirt with hearts and stars. Tag with charity logo.
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GOSH Charity poster on the London Underground. Poster shows little boy playing at GOSH with text reading Until no childhood is lost to serious illness
Red London bus with brand marketing banner on the side
A baby's hand holding hands with its mother's hand. Text reading Until no childhood is lost to serious illness.
Tonal spectrum for tone of voice
Text reading GOSH Charity Together for Childhood on blue background with white scribble.
Overview showing new brand, including new logo, new messaging, new photography and new illustrations. One image shows a little girl with her mum in the park and the other shows a little girl playing with a member of the Play team at GOSH. There are illustrations of birds, crab and a crocodile.