GOSH Charity launches Home For Christmas animated film
3 Dec 2020, 2 p.m.
GOSH Charity launches Home For Christmas campaign with special animated film
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.
The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart for the same rare condition, chronic inflammatory demyelinating polyneuropathy (CIDP). Mia was just three weeks old when she was admitted to GOSH with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.
The film opens with Mia falling asleep in her room at GOSH adorned with festive decorations. A magical force wheels her and other patients out of the hospital, to start their journey to return to their homes across the country. Featuring landmarks such as Edinburgh Castle, Angel of the North and Clevedon Pier, the film reflects that over half of seriously ill children treated at GOSH live outside London. The film ends with a home video taken by Mia and Amy’s mum, Sam on Christmas Day 2019. This shows the girls running downstairs in matching pyjamas to open their Christmas stockings.
The film is part of GOSH Charity’s ‘Home For Christmas’ campaign. Teams at GOSH work round the clock to ensure seriously ill children have the best chance of getting home to their families for Christmas. For those children who need to stay in for treatment over the festive season, staff go above and beyond to make the hospital feel like a ‘home from home’.
The film was made in partnership with creative agency Adam&EveDDB, who have previously worked on campaigns for CALM and the Cybersmile Foundation with body positive campaigner Chessie King. Adam&eveDDB partnered with animator and illustrator Marlies van der Wel, and soundtrack composed by Pieter de Graaf.
Media was arranged by Hearts & Science and has largely been donated free of charge by Ocean Outdoor, JCDecaux, Verizon, News UK, The Guardian and The Telegraph.
Sam, Amy and Mia’s mum, said: “With both Mia and Amy spending time at GOSH for such a rare condition, our family knows first-hand how important it is to support GOSH Charity, particularly at Christmas. When we were in the hospital with Mia, we were blown away at the amount of effort the hospital goes to make the wards feel as festive as possible, they are all incredible. After everything we’ve been through, Christmas is such an important time for us, and we love spending quality time together at home.”
Louise Parkes, GOSH Charity’s chief executive said: “After the year we’ve all had, spending time with loved ones feels even more important than ever, and that includes the seriously ill children who are being treated at GOSH this festive season. We’re so excited to launch our Home for Christmas campaign which will help GOSH get more children home to their families, and to help the hospital be a ‘home from home’ during these incredibly difficult times. Over the last few months, we have been truly humbled by all the amazing support we’ve received, and hope that people can come together again to spread as much Christmas cheer as possible, at a time when we need it most.”
Charlotte Wolfenden, Managing Partner at adam&eveDDB said: “The incredible team at GOSH work tirelessly all year round to make sure as many children as possible can celebrate Christmas at home. We’re humbled to have helped bring to life the magical story of Mia’s journey home and hope it encourages people to support GOSH Charity this Christmas.”
The money raised from this year’s Home for Christmas campaign will go towards funding vital resources and the support that GOSH needs to get seriously ill children back home as quickly as possible. That could include funding state-of-the-art medical technology, pioneering research programmes, patient and family support services and the essential refurbishment and rebuilding of the hospital.
To find out more about GOSH Charity’s Home for Christmas campaign and how to support, please visit here
For further information please contact the GOSH Charity press office on email@example.com or 020 3841 3130.
Notes to Editors
About Great Ormond Street Hospital and Great Ormond Street Hospital Children’s Charity:
Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us.
Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world class care for our patients and families. For more information visit www.gosh.org
A creative communications agency made up of people from the worlds of advertising, design, content, digital, media and social strategy. With the hunger and energy of a start-up, with the resource and reach of a network. Working with a range of clients including CALM, PlayStation, Samsung, Great Ormand Street Hospital, John Lewis & Partners, EA Sports, Mars, Marmite, Lloyds Bank, Waitrose & Partner and Volkswagen.
About the illustrator, Marlies van der Wel
Marlies van der Wel is an animator and illustrator. She started in 2007 working on both commercial and personal projects. Her short films have been recognised internationally at prestigious festivals such as Berlinale, Toronto Film Festival and Sundance, to name a few. Marlies’ illustrations are the result of a painstaking collage process in which she weaves drawings, textures and random objects together. That’s just half the deal, as her creations are brought to life in a technique that she calls ‘digital cut-out animation’ enabling her to create humour with beautiful, detailed images animated with minimal but natural movement.