GOSH Charity's luxury 'Shop Wear Care' event goes virtual

3 Dec 2020, 6 p.m.

GOSH Charity's luxury fashion 'Shop Wear Care' event goes virtual for the first time in collaboration with Hardly Ever Worn It

Fashionistas across the country can bag themselves a bargain at an online shopping event in aid of Great Ormond Street Hospital Children’s Charity (GOSH Charity), Shop Wear Care Online (SWC).

From the 6-9 December, Hardly Ever Worn It (HEWI) will be housing an exclusive online collection of designer clothing, shoes, accessories and luxury beauty products – all at discounted prices. All the money raised from the sale will be helping seriously ill children from across the UK who are treated at Great Ormond Street Hospital (GOSH).

Leading fashion designers and luxury brands including Alexander McQueen, Christopher Kane, Jimmy Choo, Olivia von Halle and Emilia Wickstead have all donated pieces to be sold within the collection, where 100% of the proceeds will be going towards GOSH Charity, helping to support the hospital’s most urgent needs.

Shop Wear Care was launched at Claridge’s in 2015, bringing together some of the world’s leading designers for an exclusive shopping event in aid of GOSH Charity. Due to the ongoing COVID-19 restrictions, this year’s Shop Wear Care event is going virtual for the first time. To date, SWC has raised over £445,000 and all the money raised from this year’s virtual event will help fund the hospital’s most urgent needs, at a time when it needs charity support more than ever.

Christopher and Tammy Kane said: “As a family business we believe that the health and safety of children is the single most important thing. We are delighted to partner with GOSH Charity on the Shop Wear Care project and hope that our contribution goes someway to towards making up for the impact Covid 19 has had on their fundraising efforts. Amidst a global crisis the team continue with their vital work for sick children and their families, and we need to support them in any way we can.”

Olivia von Halle said: "GOSH holds a very special place in my heart, as it does for all who have experienced, directly or indirectly, the incredible work that they do. I am thrilled that Olivia von Halle will be supporting GOSH Charity's 'Shop Wear Care' initiative. I cannot think of a more worthy cause."

Louise Parkes, GOSH Charity’s Chief Executive, said: “After a challenging year, we’re so pleased that Shop Wear Care can still go ahead in this exciting virtual format. Normally held in Claridge’s, having it virtually means that even more fashion-lovers around the country can enjoy some retail therapy from the comfort of their own homes. We are so grateful to all the amazing designers who have generously donated their stock to our online collection. All the money raised will make such a huge difference to the lives of seriously ill children from across the UK, at a time when the hospital needs our support more than ever.”

Sharon Wolter-Ferguson, Founder of Hardly Ever Worn It, said: “I am delighted that HEWI is partnering with GOSH Charity to help raise vital funds during these turbulent times. It is wonderful to be hosting the first virtual Shop Wear Care initiative, as I believe such a worthy cause will always need support. Our thanks go to the generosity of the supporting brands who have made this possible.”

Alice Temperley said: “I am so pleased to be a part of Shop Wear Care this year. Great Ormond Street Hospital does such amazing work to support families and children through life saving treatment and it’s a joy to be able to help in any way we can during such uncertain times.”

This year’s virtual Shop Wear Care event will launch on Hardly Ever Worn It on the 6 December.

To find out how you can support GOSH Charity, please visit www.gosh.org 

Contact Information

For further information please contact the GOSH Charity press office on publicity@gosh.org or 020 3841 3130

For genuine and urgent out-of-hours queries call switchboard on 020 7405 9200.

Notes to Editors

About Great Ormond Street Hospital and Great Ormond Street Hospital Children’s Charity:      
Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us.           
Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world class care for our patients and families. For more information visit www.gosh.org     
About Hardly Ever Worn It 
The luxury, re-commerce platform for buying and selling lifestyle designer goods. Rooted in a desire to democratise luxury, HEWI is the style hero for those who value uncompromising quality. Combining bespoke customer service and unparalleled sartorial expertise, the brand connects its trusted community through a curation of extraordinary pieces and a shared belief in living a more circular life. For more information, visit www.hardlyeverwornit.com