GOSH Charity is going bigger and bolder for seriously ill kids

25 Jun 2024, 7:56 a.m.

Little boy sitting in a playground with his sister. He is wearing sunglasses and smiling into the distance.

At Great Ormond Street Hospital Charity we’re all about protecting childhoods from the impact of serious illness. Today, we’re unveiling our new look and feel that puts childhood right at the heart of who we are and what we do.

Childhood should be a time of joy, wonder, curiosity and fun. Of making friends, making mistakes and stepping into the adults we become. But it’s also fragile, and sometimes all too brief. That’s why we stop at nothing to help seriously ill kids, be kids.

But we can’t do it without support.

Why we’ve refreshed our brand

The world has changed a lot in recent years, and we need to change with it. We believe that no childhood should be lost to serious illness, and we have big ambitions. We need to stand out, be more relevant, accessible and inclusive, and inspire everyone to join us to have the biggest impact for seriously ill children and their families.

We want you to know the difference we’re making to the lives of seriously ill children every day. How we fund groundbreaking research into children’s health, cutting-edge medical equipment, child-centred medical facilities and the support services children and families going through the toughest journey of their lives urgently need. And we need you to be part of it, because we can only do it together.

We’re launching our new look and feel with a campaign that highlights the reality of childhoods impacted by serious illness, as well as the hope and determination to save more lives.

The campaign stars some amazing Great Ormond Street Hospital (GOSH) patients, including Saint-Hallie, who was diagnosed with a type of rare eye cancer a few months before she was due to start nursery. Read all about her journey at GOSH so far.

A man holds a toddler in his arms while standing in a hospital room.

What’s changed?

Our updated brand is more accessible, inclusive and digitally enabled. We’ve got a fresh look that’s rooted in our history, with elements that inject personality and distinctiveness. When we speak, we’ll be more direct, reflecting our determination to stop at nothing to protect childhoods from the most rare or complex illnesses.

The update to our iconic logo captures the charm of the original sketch, which was inspired by a GOSH patient’s drawing and produced for our Wishing Well Appeal in 1987. But it’s now more accessible and legible across print and digital channels.

We’ve also introduced blue as our beacon colour to help us stand out and to help with accessibility. And we’ve got some charming new animal characters, inspired by the ward names at GOSH, which represent all the ‘doers’ who help to transform the lives of seriously ill children in the hospital and beyond.

Take a look at our updated brand in action by watching the video below.

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But while you might notice some changes, we’re still the charity that aims to transform the lives of seriously ill children and support childhoods that are fuller, funner and longer. We’re here for the hundreds of children from across the UK who are treated by GOSH every day, for children with rare or complex illnesses everywhere, for this generation and those to come.

We need your support

GOSH has been transforming the lives of seriously ill children for the past 172 years and has always depended on charitable support. Thanks to our incredible supporters, we’ve already helped to innovate better treatments, develop new cures and advance technology for the treatment of rare or complex childhood illnesses. But there’s so much more to do.

Together, we can give seriously ill children the best chance, and the best childhoods, possible.