Hop into Spring with the special edition GOSH Charity Peter Rabbit soft toy collection on the GOSH Shop

14 Mar 2023, 10:32 a.m.

GOSH Peter Rabbit Hero with World of Beatrix Potter Logo

We’re excited to announce that we have partnered with Enesco and Penguin Random House to create a new GOSH Peter Rabbit soft toy – and he’s cuter and cuddlier than ever!

The lining of Peter Rabbit’s ears showcases nature-inspired artwork designed by children in the Great Ormond Street Hospital Charity (GOSH Charity) funded GOSH Arts programme. The cute butterfly, flower and bumblebee drawings make the soft toys the perfect Easter or birthday gift for Beatrix Potter fans of all ages.

“You’ll recognise the print in his ears from some of the wall art in the hospital, and from the earlier edition of the toy, but we’ve also added an extra blue tone to match the Great Ormond Street Hospital (GOSH) uniforms worn by nurses in the 20th century. The iconic GOSH Charity logo was previously embroidered onto Peter’s jacket, but we’ve now moved it to his paw to make it pop out – we think it looks great!”

- Emma, Brand Coordinator at Enesco

Television Presenter and GOSH ambassador, Ore Oduba with Peter Rabbit.

Since 2017, our product partnerships with Enesco have raised over £98,000, and Enesco has consistently supported the hospital through gift-in-kind for special events like patient parties. Enesco and Penguin Random House will continue to donate a percentage[CC1] of each new soft toy sale to GOSH Charity, which will help fund the hospital's most urgent needs. These include pioneering research into treatments for rare conditions, essential rebuilding and refurbishment of the hospital, state-of-the-art medical equipment, and patient and family support services such as the GOSH Arts programme.

“We’re very proud of this partnership. Enesco have been helping us fund vital support for the children and families at GOSH for over six years. Peter Rabbit is famous for being a mischievous character with a great sense of play and adventure. His zest for life and the love he has for those around him reminds us of the bravery and compassion that flourishes inside GOSH every day. We can’t wait to see him on the shelves.”

- Chris Carter, Head of Corporate Partnership Development at GOSH Charity

The GOSH Peter Rabbit soft toy comes in two sizes (small rrp £16.50, large rrp £27.50) and is available to buy on the GOSH Shop, where 45% of the sales price (100% of the profits) will be used to support life-changing charity funded projects.

Related content