Donate your voice for a great cause this Christmas

Christmas video still

Help us make a difference for patients and their families by taking part in ‘Donate Your Voice’ this October. Whether you belong to a choir, sing in the shower or simply sing along to the radio in the car, we need you!  

Waitrose is calling on the nation to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’.

From 18 October, the supermarket will run an online campaign urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert and in doing so, help to fundraise for three charities including Great Ormond Street Hospital Children’s Charity, Age UK and the Trussell Trust by creating a charity single. 

To take part, simply visit the Waitrose ‘Donate Your Voice’ website between 18-28 October to record and upload your own rendition of Dolly Parton’s song ‘Try’. An online tutorial will explain how it works.  

Renowned music producer, David Kosten, will then mix the recordings to create a virtual choir. The choral version of the song, made up of the public’s voices, will then be used as the soundtrack for the Waitrose Christmas TV advert which will air in the run-up to Christmas. The song will also be available to download from Saturday 9 November with 100 per cent of the profits going to charity. Once you have donated your voice online, you will also be asked to put a virtual green token in a box to support the charity of your choice.

Join in the conversation on Twitter using @GreatOrmondSt and #DonateYourVoice

We’re thrilled to be a part of this very special Christmas single, we hope that everyone enjoys taking part. The donations made will help us continue to provide world-class care for children with some of the rarest and most complex conditions from across the UK.

Tim Johnson, Chief Executive, Great Ormond Street Hospital Children’s Charity