Fairy Non Bio and GOSH Charity partner on #ToMyBaby campaign

#ToMyBaby, Fairy Non Bio’s latest campaign, is encouraging parents across the UK to remember the first wishes they had for their new-borns: to be happy, content and loved.

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First wishes

As children get older, parents can begin to focus on more complex aspirations: for their children to be well-liked, intelligent, and to make them proud. Fairy Non Bio’s #ToMyBaby campaign aims to get parents remembering what’s really important: the wishes they had right at the start.

Matt Dawson, rugby star and GOSH dad, is taking part in the campaign: “My son Sami was rushed to Great Ormond Street Hospital critically ill, and at one point we didn’t know if he would make it, but we knew he was in the best hands.

"Thank you to everyone who is supporting Fairy Non Bio’s #ToMyBaby campaign – the money you are helping to raise by writing and sharing your letters will help GOSH Charity make a huge difference to all the seriously ill children from across the UK who are cared for at GOSH.”

Get involved

Fairy Non Bio are asking parents to share the #ToMyBaby campaign film across social media and to share their own first, fundamental wishes for their children. For every share of the video or letter shared online using #ToMyBaby, Fairy Non Bio will donate £1 to Great Ormond Street Hospital Children’s Charity (GOSH Charity), guaranteed up to a maximum £40,000.

Every penny raised will help GOSH Charity to support Great Ormond Street Hospital give children who need help the most the best chance for life. The charity funds research into pioneering new treatments for children, funds support services for children and their families, provides the latest medical equipment and supports the essential rebuilding and refurbishment of the hospital.

Support the campaign and share the #ToMyBaby campaign video across your social media accounts now.