Why does Great Ormond Street Hospital Children’s Charity (GOSH Charity) use Telephone Fundraising?
We have been successfully engaging with existing and potential supporters by telephone since 1997 and the long-term security of these donations gives us the ability to plan ahead and to invest in longer term projects for the future.
Who are you contacting?
The charity will be running a telephone fundraising campaign for five months from January to May of this year. As well as contacting those who have given prior consent, we will also be contacting people we believe may have an affinity to the Charity and our cause - this is called using 'legitimate interests'. For this specific campaign, we will be calling from the phone number - 020 3476 8470.
We have taken the decision to use 'legitimate interests' and contact people who may have an affinity to GOSH Charity due to the significant financial impact of Covid-19 - we are currently predicting a £13 million shortfall for this financial year. This decision relates to this specific telephone fundraising campaign and does not reflect a wider move away from consent-led telephone fundraising.
Who do we work with?
We work with one of the UK’s leading Telephone Fundraising agencies, NTT were established in 1988 and have nearly 30 years of experience in telephone fundraising. They work with several charitable organisations and are also TPS assured.
About our Fundraisers
All of our fundraisers have been fully trained by GOSH Charity and the agency they are working on behalf of.
We take pride in the quality, experience and enthusiasm of our telephone fundraisers and go to great lengths to ensure they are well-trained ambassadors for the Charity.
They will always check at the start of the call that you are happy to take the call.