Promote your fundraising
Getting the word out there is the secret to a successful fundraising event!
We have tips below to help you advertise your event to the masses all from the comfort of your own home.
Brighten up your windows
There are lots of rainbows in everyone's windows at the moment. Add some colour to yours with our easy to make bunting and posters to show passers by you're raising money for Great Ormond Street Hospital Children's Charity. It's a fun way to get any kids involved too! Download our poster with the purple GOSH logo or our border poster design.
Maximise your fundraising online
- Make the most of everything digital - here are our top tips for how to promote your fundraising online: How to maximise your fundraising online
- Doing a virtual run or walk? Connect the running app, Strava, to your JustGiving page so people can see the hard work you're putting in. Find out more with JustGiving.
- With more of us spending time at home, we're seeing lots more people livestreaming their fundraising events. Add a livestream directly from YouTube, Mixer or Twitch to your fundraising page so people can see you in action whilst they donate. From shaving your hair off to hosting a pub quiz, live streaming allows you to broadcast live to your friends and family as you fundraise. Find out more and get inspired.
Facebook, Twitter and YouTube have revolutionised the way people fundraise and we’re big fans! Remember – the people most likely to donate are your friends, so social media is a great place to start publicising what you’re doing.
Facebook is the best way to keep everyone in the loop about your fundraising and brings in more visits to JustGiving pages than any other social media! Here’s some top tips: Don’t forget to like our Facebook page too! www.facebook.com/GreatOrmondSt
- Tell your story on your JustGiving page and use Facebook to share why you’ve chosen to fundraise for us.
- Update your status with your JustGiving link or news about your fundraising so that it appears on your friends’ Facebook timelines
- Post photos or videos of your event or challenge on your wall
- Thank everyone after your event
Twitter is a great place to spread to word. Ask your friends to retweet you: if your tweets are interesting enough, news of what you’re doing could spread fast. Make sure that you:
- Tell people what you’re doing eg. I’m hosting a virtual quiz for @GOSHCharity in 2 days – join me!
- Include a link to your JustGiving page – you can shorten the link by visiting bit.ly
- Add photos or videos to make your tweet more interesting
- Follow @GOSHCharity on Twitter and use #TeamGOSH in your tweets. We’ll like and comment on your tweet, too!
Whether it’s a face-to-camera personal message or an emotive or entertaining home video posted on YouTube, it is guaranteed to encourage donations. This gives you the chance to be as creative and quirky as you like and to add your personal touch. You never know, you might go viral!
- make a video and upload it to YouTube
- keep it original and short. You can also upload this to your online fundraising page so everyone can see what you are doing and why
- post the links to this on your Facebook page and talk about it in your Twitter feed.
Instagram is for everything visual. It’s a great way to share images and videos before, during and after your event from your phone: Don't forget to tag us! @greatormondst
- share regular updates with your circle of followers, family and friends
- include your fundraising page link on your posts and in your profile description to encourage visitors to donate
- use hashtags so people can easily tag and search for images and videos from your event
- ask family and friends to share your posts through Twitter and Facebook, or using the Share URL
If you're still working or use your emails a lot, our downloadable email signatures will encourage some extra interest if you're doing a virtual run, cycle or walking challenge. Remember you must adhere to government guidelines around events and social distancing.
Contacting your local press
A successful coffee morning
Colin and Judith Finn held a very successful coffee morning in the village of Kingston in aid of GOSH, to celebrate the completion of their grandson Zak’s leukaemia treatment at the hospital.
“We advertised the event in our monthly village newsletter along with a photo of Zak. As we have lived in the village for over 50 years, we do know a great many people and 40+ attended the coffee morning and made generous donations. We also had notices on the village notice boards.
"As well as coffee, we served homemade cakes and I made up two hampers of Sussex goodies for a raffle. Luckily, I had friends who helped with the serving of coffee and selling of raffle tickets.We have now raised over £600 which is most pleasing. A terrific community event to say a big thank you to GOSH!”
If you would like to order materials like balloons, posters or t-shirts, or to find out what else we can offer you, please do get in touch with us on firstname.lastname@example.org or 0203 841 3131! We'd love to hear more about your fundraising and other ways we can help.